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gel eyeliners

above photos feature sh. cosmetics waterproof gel eyeliners 

1. Pick the right color
For starters, here is a guide. Deep purple goes with green eyes. Olive greens are best for brown eyes. Purple and deep rose bring out the best in hazel eyes. Copper or darkest shades of blue look flattering on blue eyes. So, choose a shade that best complements your eyes.  
2. Keep the rest of the look simple
When you use colored eyeliners, you are likely to draw more attention to your eyes. This means your eyes will become attention grabbers. And when you do so, make sure the rest of your look is relatively simple. 
3. Balance the look
 If you are using colored eyeliner, then use shades of brown, bronze or gold for eye shadow. Stay away from using colored eye shadow when using colored eyeliner.
4. Use an eye shadow before the eyeliner      
Applying eye shadow first does not just emphasize the look but also makes both eye shadow and eyeliner last longer than they usually do.
5. Avoid a few things
There are certain things that are better avoided when it comes to colored eyeliners. Blues, greens and purples are the best colors in the category of colored eyeliners. They can make your eyes enticing. Similarly, there are some colors you should stay away from unless you have a bizarre costume party to attend. These include yellow, orange and red. Dark colors continue to be preferred shades in eyeliners. Do not neglect the bottom lids. Apply eyeliner all the way around the eye for a mesmerizing look.  
6. Choose gel or pencil eyeliner & complete your look with mascara         Whatever your preference pencil liner or gel liner is up to your expertise, both can come easy after a bit of practice.  Traditional black or brown mascara can never go wrong and will also accentuate and complete your look. 
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model:  Reinhard agency

Pretty Valentine

Model wearing flawless complexion gel
baked mineral foundation
chocolate mouse gel eyeliner
keratin mascara
trio shadow palette in natural
mineral brow pencil
On the lips she is wearing our top sellling mint gloss!
mint kiss on the left and on the right she is wearing pink exstravaganza

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Little Smiles Gala 2015

Founder of sh. cosmetics, Megan Ambroch & her team where honored to donate their time and talent to this wonderful charity event for the kids, Little Smiles.  


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As much as we love seeing bold experimental makeup on the runway in the moment, we really appreciate when a beauty look is something that's easy to recreate at home—and in that regard, the latest New York Fashion Week did not disappoint. From berry lips, bronzed shadows to flushed cheeks, these are the top trends from Fall 2015 that we are going to start trying out ASAP with sh. cosmetics, natural organic cruelty free beauty.

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model Maddie from MMA Agency

 liqud face & body bronzer

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  1. Body oil-made with grape seed, olive fruit, jojoba seed, sunflower & apricot kernel to hydrate and nourish your skin. Smells super yummy. Citrus cilantro body oil
  2. Mask. 10 minutes to perfection. Minerals, antioxidants and peptides draw out impurities, absorb toxins, oils while moisturizing and healing the skin leaving you with radiant a toned, vibrant and radiant complexion. 100% organic! Volcanic Perfecting Mask
  3. BRONZER-achieve an organic warm faux glow and natural highlight, naturally with minerals in beautiful compact. Mineral highlight bronzer
  4. Tea lights-ahhh…set the mood for a natural beauty regimen and glow with hand crafted all natural cruelty free, GMO-free soy wax with pure essential oils. Essential love
  5. 3 IN ONE-long lasting baked minerals melt into the skin each flattering shade can be used for cheeks, eyes and lips. Mineral beauties
  6. Lip gloss-aloe Vera, vitamins and antioxidants with a hint of spearmint make up a favorite summer lip. The subtitle minty scent will leave you lingering for more! Mint mojito
  7. Liquid face & body bronzer-made with coconut oil, carrot and peanut oil creating an illuminating natural glow to the skin. Not a trace of orange. Subtle scent of coconuts leaves you lingering in the tropics. Liquid Bronzer face and body
  8. Shadow palette-comes in 3 mineral earthy shades to flatter all. Emerald shadow palette
  9. Vegan nails- long lasting & formaldehyde free, DBP free nail polish and vegan nail polish! Sahara
  10. Tinted moisturizer-replace your foundation for summers radiant glow formulated with vitamins, antioxidants, SPF 15 or all skin tones. Radiance tinted moisturizer
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