new collection-2011

March 11, 2011


Beauty secrets-spring 2011, created by Founder Megan Ambroch of sh. cosmetics, opening all eyes to the spring launch of sh. cosmetics new collections.  For the campaign, sh. chose this beauty for her natural look, one that could empower natural beauty effortlessly, modern and mysterious.


*Begin by appling sh. anti-aging moisturizer.  You can never be too young to start preventing wrinkles nor to old to reverse them.  

*With the applicator dab on medium biege concealer with the applicator and blend with your finger tip (use your ring finger dab and blend towards inner corner of eye, best for preventing wrinkles)

*Apply pro-finish neutral biege dry with with the flat top brush.  One of our makeup artists secrets.


* Apply garden bouquet blush to the cheekbones and blend towards the temples.


 Line top and bottom lash lines and the inner rim of the eye with brownie automatic eye pencil.  

*Swipe two coats of volume mascara on top and bottom lashes.

*A strong clean brow is defined and re-shaped with waterproof brow pencil.  Apply with short strokes followed by brushing brows to perfection.  

*Apply natural trio shadow palette  using the soft brush side of the applicator brush, apply the darkest shade of the palette on top of your liner( this will maximize the staying power of the makeup) with the sponge applicator of the brush blend darkest shade slightly outward and onto the crease of the eye.  Continue by blending the medium shade on the eyelid, then blend the lightest shade up to the brow.  


Apply cherry mint gloss-color to the lips for the unitmate soft glossy lip.  

photograghy:  Michael Spain Smith
model:  MMA Agency