everyday makeup

GET THE LOOK

Fresh, Natural Glow

WHEN TO WEAR IT: An effortless everyday look that can easily transition into evening. Fresh, healthy-looking skin, softly defined eyes, a sheer flush of color and naturally plumped lips create a polished look without feeling overdone.

FACE + SKIN

  • Start with sh.cosmetics Blemish Serum. Apply a few drops to clean skin and gently press into the face. This botanical formula is designed for blemish-prone and combination skin while helping the complexion look calm, balanced and refreshed.

  • Follow with Anti-Aging Moisturizer to hydrate and create a smooth, comfortable canvas for makeup.

  • Roll Awaken Eye Serum around the under-eye area to hydrate, refresh and awaken tired-looking eyes. Gently tap any excess into the skin.

  • Apply Radiance Tinted Moisturizer over the face and blend down the neck for lightweight coverage and a fresh, skin-like finish.

  • Apply Camouflage Cover Crème beneath the eyes and anywhere you want to correct discoloration or camouflage imperfections. Blend by gently tapping into the skin.

  • Add Perfect Concealer only where additional coverage is needed.

  • Lightly buff Baked Mineral Foundation over the complexion to perfect and even the skin without covering its natural radiance.

  • Finish with a small amount of HD Finishing Powder through the T-zone to control shine and help extend wear.

PRO ARTIST SECRET: When skin is properly prepped, you need less makeup. Let your skincare do the work first, then build complexion coverage only where you need it.

CHEEKS + GLOW

  • Apply Lip + Cheek Veil in Totally Shy to the apples of the cheeks and blend upward toward the cheekbones and temples.

  • Build the color gradually for a soft, sheer flush that looks like it's naturally coming through the skin.

  • Add a touch of Beige Lights Highlight Stick along the tops of the cheekbones for subtle, fresh luminosity.

EYES + BROWS

  • Apply the Natural Matte Eye Shadow Quad, beginning with the lightest shade across the eyelid and up toward the brow bone.

  • Blend a medium neutral shade softly through the crease, then add the deepest shade to the outer corner and along the lash line for natural definition.

  • Line the upper lash line with Black Waterproof Gel Liner, keeping it thin and close to the lashes for a clean, polished effect.

  • Apply two coats of Ultimate Volume + Length Clean Mascara to the upper lashes and a light coat to the lower lashes.

  • Define and shape the brows with Mineral Brow Pencil, using short, hair-like strokes for a naturally fuller appearance.

PRO ARTIST TIP: For a natural eye, keep the shadows matte and beautifully blended. Concentrate deeper tones around the lash line and outer corner so the eyes are defined without looking heavily made up.

LIPS

  • Apply Plump + Perfect Lip Balm directly to bare lips for hydration, a soft wash of color and a naturally fuller-looking finish.

  • Keep the lip simple and effortless—no liner, lipstick or gloss needed.

FINAL TOUCH

Mist Vitamin C Setting Spray over the finished complexion to refresh the skin and help the makeup melt together for a fresh, natural finish.

THE LOOK: Fresh skin. Soft matte eyes. Totally Shy cheeks. Naturally plumped lips.

Effortless beauty. Fresh skin. Naturally sh.

Photography: Michael Spain Smith
Model: Reinhard Agency
Makeup: Megan Ambroch


GET THE LOOK

Natural Radiance

Effortless beauty featuring sh.cosmetics best sellers.

Discover the secret to naturally radiant skin with some of our most-loved sh.cosmetics essentials. This fresh, polished look combines our best-selling botanical skincare, complexion-perfecting formulas, soft neutrals and luminous finishing touches for beauty that looks and feels effortless.

WHEN TO WEAR IT: Every day, special occasions or anytime you want a healthy, naturally glowing complexion. Think fresh skin, softly defined eyes, a subtle flush of color and glossy, kissable lips.

FACE + SKIN | The Secret to Radiant Skin

Beautiful makeup begins with beautiful skin. Prep, perfect and illuminate with our customer-favorite skincare and complexion essentials.

  • Anti-Aging Serum: Start with one of our best-selling botanical serums to hydrate, nourish and restore a healthy-looking glow.

  • Anti-Aging Moisturizer: Lock in hydration while creating a smooth, supple canvas for makeup.

  • Awaken Eye Serum: Refresh and hydrate tired-looking eyes with this lightweight, botanical-rich eye treatment.

  • Radiance Tinted Moisturizer: Even out skin tone with breathable, lightweight coverage that enhances your natural radiance.

  • Camouflage Cover Crème + Perfect Concealer: Brighten under-eye darkness and conceal imperfections only where needed.

  • Baked Mineral Foundation: Lightly buff over the complexion for buildable coverage and a naturally flawless finish.

  • HD Finishing Powder: Set makeup with this camera-ready favorite, minimizing the appearance of shine while keeping skin looking smooth and natural.

PRO ARTIST SECRET: Less is more. When skin is properly hydrated, you need less makeup. Let your natural complexion shine through.

CHEEKS + GLOW | A Natural Flush

Create fresh, luminous cheeks with two of our favorite multitasking beauty essentials.

  • Lip + Cheek Veil in Totally Shy: Blend this sheer, creamy color onto the apples of the cheeks for a naturally beautiful flush.

  • Beige Lights Highlight Stick: Add a subtle touch of light to the cheekbones for a soft, effortless glow.

PRO ARTIST TIP: Gently press cream color into the skin with your fingertips or sh. Lux Foundation Brush for a seamless, second-skin finish.

EYES + BROWS | Softly Defined Beauty

Enhance your eyes with timeless neutrals and effortless definition.

  • Natural Matte Eye Shadow Quad: Sweep a light neutral across the lids, blend a medium shade through the crease and softly define the outer corners with a deeper shade.

  • Brownie Eye Pencil: Line close to the upper lashes and gently smudge for natural definition.

  • Ultimate Volume + Length Clean Mascara: Add beautiful length, volume and definition with our clean mascara formula.

  • Mineral Brow Pencil: Fill sparse areas using light, hair-like strokes for naturally polished brows.

PRO ARTIST SECRET: Beautiful eyes don't need heavy makeup. Soft matte neutrals and defined lashes create an effortlessly sophisticated look.

LIPS | Fresh, Glossy + Kissable

Finish with two lip-loving favorites for soft, hydrated lips and a beautiful hint of color.

  • Plump + Perfect Lip Balm: Nourish and hydrate while creating the appearance of naturally fuller, smoother lips.

  • Mint Baby Doll Gloss: Add a sheer wash of soft pink, fresh shine and a refreshing hint of mint.

THE FINAL TOUCH | Set + Refresh

Complete your look with Vitamin C Setting Spray, a refreshing finishing mist that helps makeup blend seamlessly into the skin for a fresh, radiant finish.

THE LOOK

Luminous skin. Soft neutral eyes. Totally Shy cheeks. Fresh Mint Baby Doll lips.

Discover why these sh.cosmetics favorites are loved for their effortless application, multitasking benefits and naturally beautiful results.

Clean beauty. Botanical ingredients. Effortlessly sh.

Photography: Michael Spain Smith


Model: MMA Agency

makeup :  megan ambroch