modern executive beauty



GET THE LOOK

Modern Executive Beauty

WHEN TO WEAR IT: Designed for the CEO or modern professional woman. This polished, sophisticated look is perfect for the office, important meetings, corporate headshots, presentations, or anytime you want to look confident and put together without looking overly made up. Think beautiful skin, softly defined eyes, natural color and a chic matte nude lip.

FACE + SKIN

  • Start with sh.cosmetics Anti-Aging Serum. Apply a few drops to clean skin and gently press into the face and neck. Allow it to absorb before moving on to moisturizer.

  • Follow with Anti-Aging Moisturizer to hydrate, soften and create a smooth canvas for makeup.

  • Roll Awaken Eye Serum around the under-eye area to hydrate and refresh tired-looking eyes. Gently tap any excess into the skin.

  • Apply Radiance Tinted Moisturizer over the face and blend down the neck for lightweight, even coverage with a natural skin-like finish.

  • Use perfect concealer to color-correct under-eye darkness and discoloration. Perfect Concealer only where additional coverage is needed.

  • Lightly buff Baked Mineral Foundation over the complexion to perfect the skin and add coverage where needed without making the makeup look heavy.

  • Finish with HD Finishing Powder, concentrating through the T-zone, around the nose and anywhere you want to control shine. This creates the polished, camera-ready finish that's especially beautiful for the office and corporate photography.

PRO ARTIST SECRET: For mature skin, less powder is more. Use HD Finishing Powder strategically rather than heavily powdering the entire face. Keep the complexion perfected while allowing some natural luminosity to remain.

CHEEKS + GLOW

  • Apply Lip + Cheek Veil in Totally Shy to the apples of the cheeks and blend upward toward the temples for a soft, natural flush.

  • Add a small amount of Beige Lights Highlight Stick to the tops of the cheekbones for subtle dimension. Keep the highlight soft for daytime—the goal is healthy-looking skin rather than obvious shimmer.

EYES + BROWS

  • Apply the Natural Matte Eye Shadow Quad, sweeping a light neutral shade across the eyelid.

  • Blend a medium neutral softly through the crease to add dimension, then use the deepest shade at the outer corner and along the lash line for definition.

  • Line the upper lash line with Brown Waterproof Gel Liner, keeping the line thin and close to the lashes. Brown gives the eyes definition while remaining softer than black for daytime.

  • Apply two coats of Ultimate Volume + Length Clean Mascara to the upper lashes and a light coat to the lower lashes.

  • Define the brows with Mineral Brow Pencil, using short, hair-like strokes. Brush through and set with Brow Gel for a clean, polished shape.

PRO ARTIST TIP: For executive makeup, definition matters more than drama. Soft matte shadows, defined lashes and groomed brows frame the face beautifully without competing for attention.

LIPS

  • Prep with a light application of Plump + Perfect Lip Balm to hydrate and smooth the lips. Allow it to absorb, then blot away any excess before applying lip color.

  • Apply Lipstay in Nude directly to the lips for a sophisticated, long-wearing matte nude finish.

  • Keep the lip clean and polished with no gloss on top. The matte finish gives this look its modern, executive feel.

FINAL TOUCH

Lightly press HD Finishing Powder through the T-zone once more if needed before heading out the door. Keep the cheeks and outer complexion naturally luminous for a fresh, dimensional finish.

THE LOOK: Polished skin. Soft matte eyes. Naturally defined brows. Subtle color. A sophisticated matte nude lip.

Professional. Modern. Confident. Effortlessly polished.